In Sponsorship Part 1, we discussed Product, Price, Place and Promotion. Value is our focus, so let’s continue to dissect its importance when it comes to approaching a potential sponsor.
Companies receive hundreds and sometimes thousands of sponsorship requests monthly. From experienced tournament anglers to the most dedicated weekend warriors, it is difficult to stand out above the crowd. What makes you a stronger choice over the next applicant?
“You really have to set yourself apart from the crowd to get noticed. Tournament results are important, but more important than top finishes are the ability to sell and promote. Working dealers shows, posting online, writing articles and just generally promoting is much more important than top finishes at local and regional tournaments,” said Tyler Brinks, Pro Staff Manager of Eco Pro Tungsten.
Educational achievements and your available audience play an important part in being considered for a sponsorship or promotional staff position. A marketing degree can give you fundamentals that are invisible to your competitors, while accessing large numbers of people can give you an edge in quickly achieving your goals. Networking and having contacts only makes you stronger.
Resume writing is a technical process that involves planning, organization and clear statements. Breaking your resume up into three parts is a good start, so let’s examine what you should be covering in your fishing resume.
Grade Point Average tells a quick snapshot of your progress as a student, but it does not tell a complete story. Your high school achievements, military education, college degree and additional qualifications are to be listed here. Always include dates and cities to give your potential sponsor the option of checking your validity. You want to reveal your experiences because let’s face it, experience is a superior teacher.
Tournament Experience and Availability
Tournament experiences should be in “list” form. Instead of separately recording your finishes, make sure to combine your top ten finishes, fifth place finishes, etc. If you are a beginner like me, then your list of accomplishments might be small.
Including your availability is very important and is similar to an employer trying to fill shifts. Your potential sponsor wants to know how many days on average you take to the water, how many fishing shows you attend each year, and how active you are in your community. Do you own a blog, website, or have a reputable presence across fishing forums? Are you able to promote on your vehicle, boat, trailer, or across additional avenues?
“One thing I have done for my own resume is limited my tournament accomplishments to the few biggest things I have done, the rest of the resume talks about what else I can do to help companies. My internet exposure, writing, sports shows worked and dealer contacts are much more valuable,” said Tyler Brinks.
The Pitch is a closing statement, or television commercial, which outlines everything we have talked about up until this point. From the 4P’s to your resume details, you need to explain your ambitions, your goals, and why you should be considered.
From your past to the present, your resume should be a timeline that paints your image, revealing your talents and expertise. We all trek through life by taking different paths, so keeping accurate and complete records can help formulate your basic resume into a vital tool.
If you take one thing away from this article, let it be known that accuracy and attention to detail can land you, or lose you a potential sponsor. Many insider professionals agree, a person who fails at creating an error free resume are surpassed by those who are willing to take the time to write effectively and proficiently.