Let me begin by saying, I am certainly no professional when it comes to marketing, promotions or sponsorship. I am keen on details though and the internet has significantly boosted the perspective that sponsorship means free gear with little work in return. As a Marketing student, I have learned many aspects that could very well help improve your overall knowledge when working with a possible sponsor.
Education is regarded as one of our most important achievements. We learn at an early age to speak and write properly and how to accomplish tasks efficiently. Mathematics, English, History and Geography are all important tools that you will use on a daily basis. Society wants us all to be intelligent, while sponsors and fishing experts require it.
Marketing is recognizable even without formal education. If you have ever purchased or sold an item, you have exchanged your time or money in return for something else. These transactions are the primary foundation of marketing, so do you remember which transactions from your past satisfied you and which of those did not? The negative experiences are much more apparent, aren’t they?
I would like to recognize Tyler Brinks, Pro Staff Manager of Eco Pro Tungsten. I asked Tyler to contribute his own personal tips and opinions, and he has graciously offered some valuable insight. If you are new to the term “marketing” or you would simply like to learn from real world representatives, Tyler has the understanding needed to get you started to help minimize blunders and mistakes. Many of you might already read his articles and gear reviews, but if not, check out T Brinks Fishing.
Communication between sellers and buyers is one of the most important aspects to any business or relationship. The first thing you must consider when approaching companies about potential relationships is whether or not you can satisfy the company’s needs. Is the business trying to increase product exposure in a weak area, or is the business looking for straight sales numbers?
The core aspects of Marketing and a thoughtful plan should include four areas:
Product is what the person or business is promoting. In our industry, this could be lures, rods, reels, terminal tackle or apparel. As Promotional Staff, value is the most important piece of information that you want to get across to potential customers. Is your product manufactured with tungsten instead of lead or do your lures come in hard to find colors? Be aware of what you are promoting and use it to your advantage.
Price impacts many anglers depending on how much value a person applies to a product. A lure can cost $20, but if you never catch a fish on that particular bait, value is non-existent. Why should your potential customers pay for your product? Is the gear durable, covered by a lifetime warranty, or does the motor have no scheduled maintenance?
Place simply refers to getting your customers the product they want, when they want it. Tackle Warehouse for example is an online tackle store known for quick shipments and competitive pricing. If they run out of a particular stock, buyers will look elsewhere. This creates a loss of revenue for the business, so keeping a well oiled inventory is highly crucial. This is just as important for an individual who is promoting his or her own sponsoring company.
Promotion The best products won’t sell unless marketers have an endorsement plan. Promotional Staff need to inform, persuade and remind potential customers about their product. From the newest Fluorocarbon line to that Ranger Bass Boat, you want your customers to think of you first. Automation is key. You want to trigger that reaction thought; similar to triggering that reaction bite.
Tyler Brinks adds, “Marketing yourself is one of the most crucial parts of obtaining bass fishing sponsors. There are thousands of fisherman out there who are vying for limited spots on the Company’s Pro Staff. What makes you different from every other person who can hold a rod and cast? You must be able to promote both yourself and the sponsors you represent. Being yourself and unique goes a lot farther than just trying to fit the mold of what is typical. It all comes down to selling products and being able to talk about what you love. If you speak well and/or have a big presence online, people listen to what you have to say and act upon it by purchasing.”
I couldn’t have said it better myself Tyler.